Its the ELF 7th birthday! I don't know about you, but I've never checked out there website. I do purchase a lot of there products from the drug store but O M G they don't have half as much as they do on the site. Their prices are unbeatable, and simply affordable for anyone. I love that they are putting the time in effort to make these amazing products and still making it convient for anyone and everyone to shop. I'm definitely going to get me some thing online today!